Life Rescue Foundation run a structured program for the collection of blood units, and ensure that blood is available in the blood bank when the need arises. We have identified the various segments where blood donation drives can be organized, and have devised strategies for maximizing the blood collection in each of these segments.

Life Rescue Foundation's Blood Donation program is the path for safe and quality Blood Transfusion Service as the blood collection from Voluntary non-renumerated blood donors is considered to be the safest. In order to augment Blood Donation in the country, there was a felt need to develop an operational guideline that can provide all the necessary information on recruitment and retention of voluntary blood donors and guide volunteers for this important activity.


Recruitment of safe donors is a challenging task. It is necessary that people realize that blood donation is their responsibility. No Blood Bank, hospital, or Government can sustain health care without adequate blood from such donors and Blood Donor Organisations plays a very crucial role in this endeavor. This will also be of immense help to all those who are involved with the voluntary blood donation program in the country. Life Rescue Foundation hope that our initiative will guide a change in the mindset of the community, particularly the youth of the country towards the concept of voluntary blood donations

Despite this notion, family/replacement donors provide more than 45% of the blood collected in India. Such donors are supposed to be associated with a significantly higher prevalence of transfusion-transmissible infections (TTIs) including HIV, hepatitis B, hepatitis C, syphilis, and malaria,. For a safe blood service in our country, where comprehensive laboratory tests are neither possible nor pragmatic, it is best to switch over to 100% voluntary donations, as it is now established that only voluntary non-remunerated regular donation is the safest. Thus, one of our key strategies to enhance blood safety is to focus on motivating non-remunerated blood donors and phasing out even replacement donors. The key to recruiting and retaining safe blood donors is good epidemiological data on the prevalence (and incidence, where possible) of infectious markers in the general population to identify low-risk donor populations coupled with an effective donor education, motivation, and recruitment strategy to recruit new voluntary non-remunerated blood donors from these populations.


A pleasant environment in the blood bank, good donor care, polite and effective communication between staff and donors are all important factors for the retention of blood donors. A guideline designed to assist those responsible for blood donor recruitment and implement a program to improve communication with blood donors has been developed by Life Rescue Foundation.